![]() ![]() “On top of that, Wells simply does things the right way – something that has been at the forefront for us when looking at potential acquirers.”įinancial details of the deal, which is expected to close later this month, are not being disclosed. As Halo Top continues to mature, Wells’ expertise in everything from operations, to managing brands, to making ice cream products for over a century will help Halo Top become an even better product and stronger brand. The limited-edition Halo Top Raspberry White Chip Ice Cream can be bought from ones nearest retail store or through orders placed via Doordash, Grubhub, and other similar delivery services. Justin Woolverton, CEO and founder of Halo Top, said, “We’re thrilled to join the Wells family. No further details about the new company or potential global expansion were offered. It said it will license to a new company that Doug Bouton, the current president and COO of Halo Top, plans to operate after closing the deal. ![]() Wells also agreed to license the Halo Top brand outside the US and Canada. Wells said that there will be no interruptions in service of Halo Top products, and customers can expect the same quality that Halo Top has always delivered. ![]() We love ice cream and will leverage Halo Top’s brand equity and awareness to help grow it.” We have the sales and marketing expertise, but more importantly the passion, to help grow this brand even further. Wells has been making ice cream products for over 100 years. “We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers. Halo Top met a consumer need that no one else in the category was serving. Mike Wells, CEO and president of Wells, said, “Halo Top disrupted the ice cream category by providing a high protein, low sugar, low calorie dessert that gave consumers a reason to purchase ice cream as a treat again. The New York-based Fieldbrook specializes in private label and novelty production. ![]() In April, Wells acquired Fieldbrook Foods to expand the company on the east coast. It also operates a private label and co-pack business. Wells manufactures Blue Bunny ice cream, Blue Ribbon Classics, Bomb Pop popsicles and Chilly Cow, another light ice cream brand. This week’s announcement expands Wells’ portfolio to five distinct dessert brands. The brand has been sold to Iowa-based Wells Enterprises, one of the largest family-owned ice cream producers in the US. It has a strong portfolio of dairy and non-dairy ice cream pints and bars, with rotating seasonal flavors. Halo Top has experienced a meteoric rise in the last few years, and is now category leader of better-for-you frozen desserts in the US. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.Halo Top is now listed in Sainsbury’s, Asda, Tesco, Morrisons, Lidl and Iceland. The brand is now ranked ninth, after posting sales of £21.1m over the past year. It comes as Halo Top’s soaring popularity has driven it into the top 10 largest ice cream brands in the UK for the first time, after just over a year on sale in the mults. The new range offered achieved this goal “without compromising on creaminess or taste”, she added. “Ice cream is one of our bestselling products at Asda, and we wanted to make sure there was a healthier alternative on the shelves,” said Asda frozen dessert category planner Hayley Nunan. Meanwhile, Asda has created its own homage to the low-cal boom, with the launch of three high-protein ice creams in Peanut Butter, Birthday Cake and Vanilla flavours earlier this month, with calorie counts ranging between 332 and 392 per tub.Īt £2.50 for a 473ml tub, the Slovenian-made ice creams cost “just a fraction of the price of competitors”, Asda said. Lumina Intelligence: UK Food & Drink Reports. ![]()
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